LONDON, UNITED KINGDOM – 16th FEBRUARY , the Web3 technology platform, has announced a $5 million seed round, led by . This latest round of funding follows an initial investment of $1 Million from Picus Capital in June 2022. 
Play Ventures, a leading VC which invests in the most promising Web3 and free-to-play game studios from across the globe, invested a total of $2.5 million, the single largest investment from its Future Fund, an early stage investment initiative. Additional investors include SevenX Ventures, Sfermion, MZ, Polygon Ventures, and reinvestment from Picus Capital. With investment from around the globe, Nefta has gained huge support and knowledge from those operating internationally in the gaming, Web3 and AdTech industries. 
Founded in 2022, Nefta has rapidly expanded in the Web3 space, offering a complete end-to-end solution for companies looking to build, launch and grow high quality Web3 games. The team, made up of ex-GooglePlay, Adcolony, Outfit7, Admix and Metanomic employees, has a wealth of industry experience, providing the skills and knowledge to handle the complexities of Web3, leaving its partners free to focus on building great products.
Nefta has gained attention in the blockchain gaming space for its one-stop-shop Web3 toolbox and white label solution, and will be launching its Web3 advertising network in Q1 2023. The new advertising tech utilises the integral privacy of Web3 to keep user data protected, while leveraging public blockchain data to ensure that advertisers and publishers increase ad revenue and reach the right audiences.
Since its founding in 2022, Nefta has entered into a  range of partnerships with businesses who share their passion for making the world of Web3 more accessible. Current partnerships include blockchain gaming studios MoonGaming, VIKER and GAMI, with many more to come throughout 2023. While primarily focused on gaming, Nefta’s tech stack has caught the interest of companies in the music, beauty, festival and other industries looking to scale their Web3 strategies. 
Nefta will use this round of funding to expand its business and team, grow its market presence and realise its vision of being the go-to platform for great Web3 solutions.
Geeshan Willink , Founder of Nefta , said: “Play Ventures has one of the best portfolios in the world for gaming and Web3. Receiving one of the largest investments from its Future Fund demonstrates their conviction in our team, products and vision. With their support, we’re able to power the next evolution of game economies, showcasing the benefits of blockchain to help our partners build, grow and scale Web3 ecosystems.”
Kenrick Drijkoningen, GP of Play Ventures , said “We’ve seen outstanding progress from Nefta since their inception in 2022. They’ve grown at a rapid pace, and their Web3 end-to-end building and scaling platform has already generated huge industry interest. Nefta was a natural investment choice for us, and their tool box will be an invaluable support to other members within the Play Ventures community.”
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About Nefta
Founded by games industry veterans, Nefta is a Web3 technology platform that helps businesses launch and grow high quality Web3 products to engage new audiences, and establish sustainable blockchain economies. 
Powering the future of gaming, Nefta is a one-stop-shop for Web3 tools, providing comprehensive end-to-end solutions for businesses looking to enter and grow in the Web3 space. Nefta provides seamless integration for digital assets, multi-chain wallets, tokens, custom marketplaces, white label services and more, using bespoke APIs and SDKs. With Nefta's support, businesses gain valuable insight into blockchain economies, monetization and user analytics. Nefta has raised additional VC funding from investment rounds, and is rapidly growing. 
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About Play Ventures
Play Ventures is the leading early-stage gaming venture capital firm with offices in Singapore and Helsinki, Finland. Founded by gaming industry veterans Henric Suuronen and Harri Manninen, who have made successful exits to King and Disney respectively, Play Ventures invests globally in pre-seed and seed stage gaming startups.
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