Intelligent Ad Monetization.Reclaim Your True Value.
Dynamic bid floors to maximize ad revenue for every impression. Powered by AI, first-party data and real-time learning.Dynamic bid floors to maximize ad revenue for every impression.
Powered by AI, first-party data and real-time learning.
Ad MonetizationIsn't What It Used To Be
Publishers are losing control and revenue in a system that increasingly favors the ad networks and their walled gardens.
Signal Loss
ATT has decimated iOS targeting, stripping away data and causing 20–30% revenue drops for many publishers.
Waterfall Deprecation
Real Time Bidding is now dominating ad stacks and removes the ability for publishers control and optimise their revenue.
Opaque Systems
Bidding networks know your players' true value—but underpay you using tactics like bid shading to win cheap.
Publishers NeedBetter Tools
Generic bidder-level optimization isn't enough. To compete, publishers need user-level precision, real-time adaptability, and transparent control over their monetization.
Enter bid floors—a way to fight back by creating auction pressure across networks. But to work at scale, they must be precise, dynamic, and responsive.
Nefta Intelligent Floors uses first-party data and real-time learning to optimize every impression—adjusting bid floors per user, per ad, to hit the revenue sweet spot between fill rate and price. It's how modern monetization gets its edge back.
Bid Floor Optimization
Finding the sweet spot between fill rate and revenue
IntroducingNefta Intelligent Floors
Nefta Intelligent Floors is an advanced bid-floor optimization system powered by cutting-edge AI. It dynamically adjusts pricing at a user-specific level to capture the true market value of every impression—fully compliant with major mediation policies and designed to integrate seamlessly with your existing stack.
Revolutionary Ad Optimization
AI-Powered Intelligence
Advanced machine learning models return the best bid floor in real time by analyzing player behavior and impression-level ad revenue data from mediations.
User-Level Precision
Maximize value dynamically for each individual user and impression. No more manual country or bid floor segmentation required.
Real-Time Learning
Self-correcting AI continuously adapts to shifting markets, ongoing game updates, and evolving player behavior patterns to sustain maximum revenue.
Seamless Integration
Effortlessly works with AppLovin MAX, Unity LevelPlay, AdMob, and all other major mediation providers, ensuring a smooth setup with your existing stack.
How ItWorks
A seamless, intelligent process that transforms your ad monetization with minimal effort
Data Collection
SDK collects behavioral data, game events, ad revenue, and IAP revenue
AI Processing
Advanced models calculate predicted LTV and optimal market price
Dynamic Optimization
System sets personalized bid floors per user in real-time
Continuous Learning
AI learns from fill/no-fill results and adapts automatically
The Nefta Difference
See how intelligent bid floor optimization transforms your revenue performance
Without Optimization
Static bid floors miss revenue opportunities
With Nefta Intelligent Floors
Dynamic optimization captures true value
Why ChooseNefta?
The most advanced ad optimization platform built specifically for modern game publishers
Intelligent + Adaptive
Reacts to every market change, game update, and user behavior shift in real-time
Fast, Easy Integration
Plug into your current mediation stack with minimal code changes
Privacy-First by Design
Built for the post-IDFA world with complete privacy compliance
Trusted at Scale
Powering top-tier apps with millions of DAUs and industry-leading ad revenues.
Built by Experts
Ex-Outfit7, Liftoff, Google, Meta & Apple engineers with decades of ad tech experience
Developer-Friendly
SDK support across iOS, Android, and Unity, with documentation and code samples for faster integration.
Proven at Enterprise Scale
Trusted by industry leaders worldwide
ProvenResults
These results come from live publisher integrations — not simulations or models — delivering real improvements in real games
3B-Download Publisher
Hypercasual Runner (iOS)
Top 50 Puzzle Studio
Block Puzzle Game (Android)
Top 50 Puzzle Studio
Word Puzzle Game (Android)
Top-5 Merge-2 Studio
Puzzle Game (Android)
Privacy-First& Fully Compliant
Built for the modern privacy landscape with complete transparency and control
Data Never Sold
Your first-party data is used exclusively for model training and optimization
Privacy by Design
Built with GDPR, CCPA, and global privacy regulations in mind from day one
Full Transparency
Complete visibility into how your data is used and what insights are generated
No Extra Permissions
Our SDK doesn't request additional user permissions and never processes PII.
Ready toGet Started?
Join industry-leading studios already maximizing their ad revenue with Nefta
Works With Your Stack
Integrates effortlessly with your mediation platforms.
White Glove Support
We work closely with your studio at every step
See Results
Watch your revenue optimize in real-time
Start Your Revenue Optimization Today
AboutNefta
Empowering publishers with transparent, intelligent, future-proof monetization
Our Mission
We believe publishers deserve better than black-box optimization tools. Our mission is to give game studios the intelligence, transparency, and control they need to maximize their ad revenue in an increasingly complex ecosystem.
Built by seasoned ad tech and gaming veterans from Outfit7, Liftoff, Google, Meta, Apple, and other industry leaders, Nefta combines deep technical expertise with a publisher-first philosophy to deliver the most advanced monetization platform available.
Publisher-First
Built by game developers, for game developers
The New Standard in AI/ML
Engineered by leading data scientists
Proven Expertise
Team with decades of mobile ad tech experience
Global Scale
Trusted by leading publishers worldwide
Supported by the best in the industry
