Unlock Higher Ad Revenue:
A Secure, Privacy-First Approach
Earn superior eCPMs by leveraging your first-party data. Maximise the monetisation potential of your entire user base in a privacy compliant way.
Redefining hybrid monetisation
Effectively monetise opt out users
Changes to data privacy laws and policies have heavily impacted the ability for publishers to earn sustainable revenues from in-app advertising. Nefta has solved this problem and has a privacy-first solution maximise eCPMs on users who opt out whilst remaining compliant.
More revenue and a higher ARPDAU
The primary reason to work with Nefta is our ability to maximise eCPMs on users who opt out of compliance frameworks, including users via ATT. Only Nefta has the ability to return a more relevant ad, and to pay you more for the impression.
A privacy-first method of understanding users
Through our Game Events SDK, we uncover behavioural patterns of usage without the need to share any sensitive first-party data. This approach enables us to deliver more relevant ads and optimise eCPMs, including those opting out.
Future-proof your revenue for years to come
Nefta’s innovation is built without any user data, tracking, linking data, or personally identifiable information. Our solution is built 100% using your first-party usage data, which is a type of data that can never be non-compliant, future-proofing you for years to come.
Unlock the full potential of your monetisation strategy
Nefta’s privacy-safe solution allows you to deliver personalised ads to all countries and all users, regardless of their opt-in status.
Unique benefits
Reasons to Monetise with Nefta
Nefta’s ad network ensures the best possible price, ease of integration, and never-before-seen insights into players such as the behaviours, mechanics, and play styles they care about. Get your monetisation back into the game with a network built for the future.
Future-proofed compliance
Nefta's platform adopts a new approach to monetisation putting compliance with privacy frameworks at the forefront. Future proofing our monetisation solution for the privacy era.
Opt-out signal generation
Deliver relevant ads to users who opt-out. Fingerprinting may be gone but usage behaviour hasn't changed. Nefta provides you with the solution to detect, analyse, and monetise these signals again.
Improved revenue
Nefta's SDK is integrated via header bidding, operating in real-time to ensure better bids including on users who have opted-out. Improving the value of opt-out users improves your revenue.
Behavioural analysis
Acquire unprecedented insight into users behaviour. Nefta's analytics and reporting allows your team to explore and act on a new dimension of usage data, helping you identify the in-app events which drive retention, increase revenue, or result in user churn.
An intuitive platform
Nefta’s Ad Platform provides all the features to manage your apps, ad units, and use behavioural analysis to run user acquisition campaigns on your own titles.
Application Management
Nefta’s platform provides a singular, intuitive dashboard to manage all of your titles in one place. Create, assign, and activate ad units simply and easily.
Customised UA Campaigns
Nefta provides the unrivalled capability of running customised UA campaigns derived from behavioural analysis of your users in your titles. Set your optimisation goals and our platform will show look-alike campaigns to users who mirror the profile of your optimal users.
Streamlined SDK
Our SDKs are lightweight, customisable, and boasts a small footprint, designed to minimise the impact on you app’s performance, offering a non-critical yet efficient integration. Integrate directly or via custom adaptor through IronSource/Max mediation.
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