Drive more Installs
and better Retention

Improve performance by presenting your ads to the most relevant audiences, even those who've opted out of ATT tracking.

Forward looking advertising

Improved installs and ROAS for advertisers

Campaign performance has suffered because users opt out of tracking.
No tracking means no ID, no PII, and no profile to target your campaigns with.
Nefta has solved this problem and can deliver your ads to relevant users.

More installs and better ROAS

Nefta has a new and unique method of understanding in-app behaviour from publisher first-party data. We use anonymised player behaviour patterns to deliver your ads to users that are most likely to click and install. You can finally generate effective results from opt out users.

Acquire the right users from launch to growth

The unique insight we have into anonymised player behaviour patterns unlocks two types of campaign for marketers. Install campaigns deliver your ads to those who are most likely to install, and Retention campaigns to players that are likely to retain the best in your game.

Easy measurement and reporting

Nefta works with leading MMPs, so you can easily see how well we perform within your single source of truth. Additionally, Nefta reports the aggregated game behaviours patterns of users who click your ad creative and install the game.

Unlock the full potential of your budget.

Nefta is the only solution to completely remove PII, tracking, and the user from the equation. Only we can fully analyse player behaviour and put your ads in front of users who are likely to convert.

Campaign types

Tailored campaigns for improved results

Harness innovative strategies to connect with your ideal audience, optimizing engagement and retention in a world beyond tracking limitations.

Acquisition campaigns

Reach users with the highest probability of clicking and installing. With our new approach to first-party data, Nefta can optimise your campaign and get your creatives in front of the correct users, even when they opt out of tracking.

Retention campaigns

Put your ad in front of users which follow a similar pattern of behaviour to your best retaining users. This campaign type is particularly powerful at acquiring your ideal player profile, especially as your title becomes established and mass volume becomes less of a priority.

Can’t find the answer you’re looking for? Please chat to our friendly team.
What makes Nefta unique for advertisers?
Nefta is the only solution in the market that is able identify valuable cohorts of users and deliver personalised ads to them thanks to first party data insights and machine learning.
How does Nefta “work”?
Nefta works with publishers, who integrate our simple taxonomy of Game Events. These game events are processed by Nefta to understand patterns of behaviour. We test your ads against various patterns of behaviour to discover which have the highest probability of clicking, installing and retaining.
Hows does Nefta help grow my revenue?
Our ML algorithms ensure your ads are delivered to users who have the highest probability of clicking and converting. This approach focuses on installs, performance, and ROAS.
What campaigns can I run?
We have two options: Install and Retention. Install campaigns focus on delivering your creatives to users with the highest probability of clicking and installing. Retention campaigns deliver your ads to users that have a high likelihood of retaining long-term in your game.
Is Nefta working with MMPs?
Yes, we work with MMPs which allow event forwarding to our post-backs, so you can compare installs and ROAS performance of Nefta vs. other channels in your mix.
How can I get started with Nefta?
You can sign-up directly from our website and start exploring our platform. Alternatively, you can speak to a member of our team, get a tour, ask any questions you have, and see what special offers we have for new advertisers.