Log in Performance Ad Network
for Mobile Games
for Mobile Games
Nefta’s first-party data ad network delivers performance to mobile game developers in a monopolised era
Read the docs Nefta’s Ad-SDK collects first-party data to deliver:
User Insights: Dynamic bid floor prices to optimise all bidding networks.
AdMon: Share of voice and improved eCPMs in MAX, LevelPlay & Admob.
ROAS: First-party data improves ROAS campaigns for direct demand.
AdMon: Share of voice and improved eCPMs in MAX, LevelPlay & Admob.
ROAS: First-party data improves ROAS campaigns for direct demand.
Ad Monetisation
Integrate the Nefta Ad SDK through MAX, LevelPlay, Admob or directly.
First-party data collected via the SDK delivers improved eCPMs. Direct Nefta demand delivers share of voice.
ROAS Campaigns
For the best ROAS campaigns, advertise for games with the Nefta SDK integrated and sending first-party data. Alternatively run ROAS campaigns via MMPs: Appsflyer, Adjust, Singular.
User insights
Nefta's core deep learning models ingest partner first-party data, understand user value and deliver user level insights back via the AdSDK.
The insights are used to dynamically set user-level bid floor prices to optimise all bidding network ad revenue and customise the game or app for the specific user.
